The Web Guy

Posts Tagged ‘Engine’

Product Description

Rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites

• Concise, actionable steps for increasing traffic to your Drupal site
• Learn which modules to install and how to configure them for maximum SEO results
• Create search engine friendly and optimized title tags, paths, sitemaps, headings, navigation, and more
• A practical, step-by-step guide that takes the mystery out of Drupal SEO

In Detail

The earlier a site appears in the search results list, the more visitors it will receive from the search engine. Despite several advantages, many Drupal sites suffer with poor search engine standings. Perhaps you are aware of the importance of SEO for increasing traffic to your site, but do you know how to apply it to your Drupal site? Here comes the first book about search engine optimization for Drupal sites.

This practical, step-by-step guide takes the mystery out of Drupal search engine optimization (SEO) by showing you the tricks of today’s top marketing pros to achieve top ranking in the search engines. This isn’t a book of Drupal SEO theory – it’s a practical guide showing you which modules to install, which settings to use, and dozens of the most closely guarded “tricks of the trade” to get your web site optimized, higher in the search engines, and more profitable.

With this book and basic Drupal 6 knowledge – how to log in, create content, and install modules – you can build a perfectly search engine optimized web site. Each chapter uses easy, step-by-step instructions to walk you through the Drupal SEO modules, configurations, and content you will need to increase traffic on your web site. You start by reviewing the modules and tools that you should use to optimize your site, how to set up your analytics, and so on. Each subsequent chapter gives detailed instructions on implementing these features in Drupal. Later chapters cover topics like site organization, A/B testing, and automatic content tagging to maximize SEO and increase the conversion rate of your web site. When you have completed the book, you will have implemented the changes to your site required to rank well in the search engines. If you want to maximize the return on investment of your Drupal 6 web site and gain a significant advantage over competitors who are not using Drupal, then this book is for you. Imagine how great you’ll feel when your site is optimized to increase the number of visitors and convert them into paying customers.

What you will learn from this book?

Working through this book you will:

• Explore 10 SEO mistakes you must avoid to achieve top ranking and increase traffic on your site
• Get to grips with all the Drupal modules that are essential for SEO and may help your site rank well
• Create page titles and paths that search engines (and users) will love
• Learn about the 3 critical SEO problems that plague most Drupal sites and how to fix them
• Optimize video, images, and other media in your Drupal site so that search engine spiders can read their content
• Write content that users and the search engines will love and fix problems with duplicate content, robots.txt files, and .htaccess
• Set up systems in Drupal to automatically tag and organize your content
• Maximize the value of RSS, site speed, and Page rank in your Drupal site
• Implement usability testing, A/B testing, and conversions best practices to turn visits into revenue for your business
• Keep your site on a path of constant and never-ending improvement

Approach

This is a practical, hands-on book based around sound SEO techniques specifically applied to Drupal. Each chapter starts with a brief overview of the important concepts then quickly moves into practical step-by-step actions you can take immediately. Throughout the book, you’ll get clear instructions and detailed screenshots, so you can see exactly what to do each step of the way. You will install and configure a selection of Drupal modules – each of which will move you one step closer to optimization. Chapter-by-chapter, your Drupal site will become more optimized so that by the end of the book, your site is 100% ready for Google.

Who this book is written for?

This book is written for Drupal site owners and those who create Drupal sites including themers, developers, programmers, and consultants. A basic understanding of Drupal will be helpful: what a node is, how to create nodes, how to log in to the admin sections of your Drupal site, and how to properly install and enable a module. No knowledge of SEO will be assumed but a basic knowledge of search engines is expected.

Drupal 6 Search Engine Optimization

Product Description

Search Engine Optimization for Flash: Best Practices for Using Flash on the Web

Product Description

Detailed, practical guide to increasing your Web traffic through better search results

Wonder how some companies pop up high in search engine rankings? It’s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site’s search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.

• Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies
• Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign
• Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings
• Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works

If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.

SEO: Search Engine Optimization Bible

Product Description
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site’s inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.

Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You’ll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.

What you will learn from this book

• Understand the criteria that influence search engine rankings

• Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET

• Use HTTP Headers to properly indicate the status of web documents

• Create optimized content and cope with duplicate content effectively

• Avoid being the victim of black hat SEO techniques

• Understand and implement geo-targeting and cloaking

• Use site maps effectively—for users as well as search engines

• SEO enhancements that can easily be applied to an existing web site

• Build a search engine–friendly e-commerce catalog

Who this book is for

This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.

Enhance Your Knowledge
Advance Your Career

Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.

Professional Search Engine Optimization with ASP.NET: A Developer’s Guide to SEO

Product Description
Scientific Search Engine Marketing presents rational, scientific strategies for managing pay per click campaigns. It is based around two principle ideas: that split-testing is the only way to determine the most effective keywords, ads and web page copy; and that you should focus your pay per click budget on those keywords that generate the most profit per click or the lowest cost per conversion. This book shows the techniques that professional search engine marketers use to pick the best keywords and allocate budget accordingly.

Scientific Search Engine Marketing: Strategies For Maximizing Your Pay Per Click Return On Investment